Crest Hotels Group to Revitalize Historic Imperial Hotel in Tenby, South Wales

Tenby, South Wales – Crest Hotels Group proudly announces its latest acquisition, The Imperial Hotel, a historic gem nestled on the cliffs of Tenby overlooking the picturesque coast of South Wales. Built in 1830 and last renovated in 2005, this charming hotel boasts a rich history and a prime location within the ancient town walls.

Restoring History, Redefining Comfort

Under the ownership of Crest Hotels Group, The Imperial Hotel is set to undergo a transformation that will marry its historic charm with modern comforts and conveniences. Plans include a meticulous restoration of its historic features alongside the introduction of the latest amenities to ensure an unparalleled guest experience.

Guests can look forward to the perfect blend of old-world elegance and contemporary luxury with amenities such as balcony/terrace views (in selected rooms), high-speed wireless internet access, Power Showers, Air Conditioning and Luxurious Sleep Easy beds.

Indulge in Serenity at the Spa

In addition to the refurbishment, Crest Hotels Group is proud to unveil plans for the addition of a luxurious spa facility, where guests can immerse themselves in a world of tranquillity and wellness. From jacuzzi, steam room and sauna along with a High-Tech Gym Facilities the spa will provide the perfect escape for guests seeking rest and relaxation.

Embrace the Beauty of Tenby

Situated on a clifftop location, The Imperial Hotel offers breath-taking views of the pristine beaches and crystal-clear waters of Tenby. Steeped in history and surrounded by the ancient town walls, guests will find themselves immersed in the charm and character of this coastal retreat.

Explore Endless Adventures

Beyond the hotel’s doors, guests can indulge in a myriad of recreational activities, including beachfront relaxation, exciting games in the hotel’s game room, or venture out to explore nearby attractions such as boating, fishing, golfing, horseback riding, scuba diving, and water skiing.

Convenient Access

Conveniently located just 85 miles, or a scenic 1 hour and 30 minutes’ drive from Cardiff Airport, The Imperial Hotel offers easy access to travellers seeking a tranquil escape by the sea.

“We are thrilled to embark on this journey of revitalizing The Imperial Hotel,” said Jason Hiley, Managing Director of Crest Hotels Group. “Our vision is to preserve its historic legacy while introducing modern comforts that will elevate the guest experience to new heights. Tenby is a truly magical destination, and we look forward to welcoming guests to experience its beauty and charm.”

About Crest Hotels Group

Crest Hotels Group is a leading hospitality management company dedicated to providing exceptional experiences at its portfolio of distinctive hotels and resorts worldwide.

Stay at the Newly Renovated Imperial Hotel This Spring

As Wales celebrates 2025 as the Year of Croeso (Year of Welcome)[i], there’s no better time to experience its warmth, charm, and culture with a stay in Tenby. Nestled on the stunning Pembrokeshire coast, the newly refurbished Imperial Hotel is moving towards its reopening and is ready to welcome guests with open arms, offering a luxurious stay with panoramic views of South Beach.

Visit Wales’ “Feel the Hwyl” campaign highlights domestic tourism, with Tenby featured as one of the destinations. With Ireland’s craic and Scotland’s cèilidh, Wales’ hwyl captures a unique spirit of fun, adventure, and connection.

Under the new ownership of the Crest Hotels Group, the Imperial Hotel recently unveiled newly refurbished rooms inspired by the tranquil sea, just in time for the holiday season. Exceptional dining experiences are coming soon, making it a prime destination for those seeking modern elegance and rich history.

Tracy Webb, General Manager of Imperial Hotel, said: “The Year of Croeso is the perfect opportunity to discover Wales’ beauty and hospitality, and we’re thrilled to be part of that journey. Tenby is a gem, and we’re proud to offer a stay that combines comfort, luxury, and historic charm.”

With a rise in UK staycations, more travellers are opting for extended breaks. In 2025, 28% of consumers plan longer UK holidays, and 33% seek weekend getaways[ii]. Tenby provides the perfect blend of relaxation and adventure without the hassle of international travel.

The Imperial Hotel: A Family-Friendly, Dog-Friendly Destination

The Imperial Hotel is setting the bar high with its ongoing renovations. Guests can expect a combination of historic charm and modern elegance, with stunningly refurbished rooms, a new restaurant and a welcoming atmosphere for families and pets alike.

“We’re excited to see so many people coming to Wales this year to embrace the hwyl,” says Webb. “Tenby is a wonderful town to visit, with so much to offer. The Imperial Hotel is the ideal base to explore everything this magical town and region has to offer, whether you’re looking for a relaxing retreat by the sea, an adventure through Wales’ rich history, or a weekend getaway with your family or dog, Tenby offers everything you need to feel the hwyl of Wales.”

Tenby offers award-winning beaches, cobbled streets, and rich history. Must-see attractions include:

• South Beach – Right on Imperial’s doorstep, offering golden sands with castle views, perfect for a relaxing day.
• Tenby’s Medieval Walls & Town – Quaint streets, boutique shops, and charming cafés.
• Tenby Castle – A historic site with stunning views from Castle Hill.
• Caldey Island – A tranquil island with an ancient monastery and scenic trails.
• Skomer Island – One of the world’s top seabird sites, located off St Brides Bay.
• Pembrokeshire Coast Path – Spectacular coastal walks with breath taking views.
• Tenby Museum & Art Gallery – Discover the town’s fascinating history and culture.
• Trefloyne Golf Course – A tranquil golfing retreat amidst lush Pembrokeshire landscapes.

Book Your Stay Today with 50% off until 30 April 2025

Make this spring unforgettable with a staycation at the Imperial Hotel, Tenby who are offering 50% off stays until 30 April 2025 for those who subscribe to the hotel’s mailing list.

[i] https://www.gov.wales/visit-wales-invites-world-feel-hwyl-2025

[ii] https://www.rsmuk.com/news/more-consumers-set-to-travel-abroad-in-2025-as-expectations-for-sunshine-saturday-mount

Featured in: New from Wales, The Western Telegraph, Travel News Desk, Welsh Business News & West Wales Newsdesk

As our renovations continue, we have taken another step closer toward our exciting future after our recruitment day on 19th March 2025.

We welcomed plenty of eager candidates through our doors, where they were able to get a sneak peek of our elegant refurbishments and meet with the Imperial and Crest Hotels teams.

This was a fantastic opportunity to discover what a career at Crest can offer and learn more about how each department will operate at Imperial Hotel. For the current team, it was great to connect with likeminded individuals that share the core values we uphold at Crest – a passion to delivering exceptional guest experiences.

Thank you to all who attended and if you are looking to begin or continue a successful career in hospitality, contact us at recruitment@cresthotelsgroup.com and begin your journey with us today!

Opening in Spring 2025, we will be bringing a contemporary dining experience to Tenby – where unique flavours and seasonal dishes meet panoramic views of South Beach.

Our new brasserie and lounge will be the perfect setting to celebrate all of life’s special moments – from long lunches with friends and family to milestone celebrations.

Drawing inspiration from our coastal Pembrokeshire setting, our dishes are carefully curated with local produce at the heart.

Seamlessly transitioning from breakfast through to evening dining, enjoy the relaxed ambience of our new space coupled with delicious dining and a dramatic overlook of South Beach.

We can’t wait to welcome you soon.

As we prepare to unveil the transformed Imperial Hotel Tenby, we’re giving you an exclusive first look at our brand-new bedrooms which have been carefully designed with comfort, style, and luxury in mind.

Each of our redesigned rooms blending timeless elegance and contemporary features, such as high-end appliances like Hansgrohe and Smeg.

Our rooms reflect the serene coastal surroundings, and are the perfect place to catch some Z’s in our luxurious Sleepeezee beds with the cooling comfort of air conditioning.

Perfectly positioned on the South Beach, our hotel offers panoramic views of the stunning Pembrokeshire coastline, all while being just steps away from the bustling Tenby town centre.

We can’t wait to welcome you back soon.

Subscribe for Exclusive Offers

Including 50% off stays until the end of April 2025

Join Our Team and Shape the Future of a Tenby Icon – We’re Hiring Locally!

18^th March 2025 – Calling all Tenby residents! Your next career adventure awaits at the Imperial Hotel! We’re hosting a dynamic recruitment open day at the hotel tomorrow Wednesday, March 19th, 2025, from 11:00 AM to 4:00 PM, and looking to fill 20 exciting roles with local talent.

This is an exciting time to join the hotel as it is undergoing a significant refurbishment under new owners The Crest Hotel Group that will transform it into a luxurious, family-friendly destination that celebrates its rich history and modern elegance.

Imagine working in a stunningly refurbished hotel, boasting a state-of-the-art kitchen, dog-friendly accommodations, and breathtaking panoramic views of South Beach and the Pembrokeshire coastline.

Liz Heneghan, Group Director of People & Culture said, “We’re not just offering jobs; we’re investing in our community. These 20 positions represent our commitment to providing meaningful employment opportunities right here in Tenby. We want to build a team of passionate individuals who are ready to contribute to the Imperial’s exciting future and deliver exceptional guest experiences.”

Your Opportunity Awaits – Discover These Roles:

We’re actively recruiting for a range of positions, including:

• Culinary Experts: Head Chef, Sous Chef, and Chef de Partie – Bring your culinary passion to our state-of-the-art kitchen.
• Hospitality Stars: Guest Service Assistants (Front of House & Food & Beverage) – Be the welcoming face of the Imperial.
• Leadership Role: Food & Beverage Manager – Drive excellence and innovation in our dining services.
• Essential Team Members: Housekeeping Assistants – Ensure our guests enjoy an unforgettable and comfortable stay.

These roles provide the chance to work with high-quality ingredients, be part of a dynamic team, and contribute to the vibrant atmosphere of a revitalised Tenby landmark, all while staying within your community.

Don’t Miss Our Recruitment Open Day!

Join us on March 19th, 2025, between 11:00 AM and 4:00 PM at The Imperial Hotel, The Paragon, Tenby SA70 7HR.

Alternatively, apply via Indeed/Caterer or email: recruitment@cresthotelsgroup.com.

Featured in – West Wales News Network, New From Wales, Pembrokeshire Herald, Narberth & Whitland Observer, Tenby Observer

The Imperial Hotel in Tenby is unveiling the first of its beautifully refurbished bedrooms, as part of a major renovation project from the Crest Hotels Group.

This cherished, Grade II listed hotel, built within the ancient town walls with breathtaking views of South Beach, has offered an unbeatable hotel location in Tenby for over 120 years.

Once the refurbishments are completed, guests can look forward to experiencing the best of both worlds – the charm of the 19th century combined with the luxuries of modern design – creating an unforgettable and luxurious seaside escape.

The Imperial Hotel was acquired by Crest Hotels Group in 2024, a family-owned business based in Bristol that own and operate nine unique hotels across the UK. This affiliation highlights Crest’s dedication to building long-lasting relationships and earning the trust of guests through its family-run values.

Celebrate with 50% Off!

Be among the first to celebrate the first phase of Imperial’s stunning transformation with an exclusive offer – 50% off stays until 30 April 2025 for those who subscribe to the hotel’s mailing list.

Under the careful stewardship of the family-run Crest Hotels Group, The Imperial Hotel is undergoing a sensitive renovation that is maintaining its unique character while introducing new levels of luxury to enhance the guest experience.

“We’re thrilled to open our doors and finally share the stunning transformation of the Imperial’s new bedrooms with guests. Our incredible refurbishment offers families a luxurious and unforgettable West Wales escape in an idyllic beachfront location with so much to explore nearby,” says Jason Hiley, Managing Director of Crest Hotels Group.

“This is just the beginning of our exciting project – a luxurious spa and exceptional new dining experiences are coming soon. As part of the Crest family, the hotel is committed to offering a personalised approach while maintaining the highest levels of professionalism.”

The redesign for Imperial’s 59 bedrooms is inspired by the tranquil colours of the sea and features cool blues and greens creating a serene and contemporary atmosphere. Many rooms will offer ocean views, while all guests will enjoy luxurious Sleepeezee beds, high-speed internet, invigorating power showers, and refreshing air conditioning.

The Imperial Hotel’s transformation is continuing throughout the Spring. A luxurious new spa and wellness area will open soon, as well as a vibrant new restaurant and dining experience.

The dog-friendly Imperial Hotel is the perfect base for families to explore Tenby and the dazzling Pembrokeshire coastline, renowned for its award-winning natural beauty.

Tenby is celebrated as one of Wales’s most beautiful seaside towns, renowned for its stunning beaches, picturesque harbours, and dramatic cliffs.

Local attractions include St David’s Cathedral, Carew Castle, Caldey Island, and the National Botanical Gardens of Wales, all contributing to a memorable coastal getaway.

Featured in – Tenby Observer, News From Wales, Western Telegraph, West Wales News Network, Boutique Hotelier