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Terms and Conditions


By using this website and the Imperial Hotel online booking service you are agreeing to be bound by the Terms and Conditions detailed below which form the basis of your contract with Imperial Hotel. In the Terms & Conditions set out below, “you” and “your” refers to all persons named on the booking, which includes any individual(s) subsequently added or substituted at a later date. “We”, “us” and “our” all refer to Imperial Hotel.

Please print and retain a copy of this Agreement for your records as it may occasionally be updated.

1. Making a booking

By making a booking you are confirming that you are authorised to do so on behalf of all persons named in the booking and you are acknowledging that all members of your party agree to be bound by these Booking Terms & Conditions.

When your booking has been made a confirmation will be sent to you by email using the email address that you have supplied, or by post. Booking confirmations are subject to the availability of accommodation at the hotel.

You should carefully check the details of your confirmation as soon as you receive it. You must contact Imperial Hotel immediately if any of the details are incorrect or incomplete.

We will always endeavour to rectify any inaccuracies or accommodate any alterations you wish to make to your booking. We cannot accept liability for any inaccuracies that are not brought to our attention within seven days of issuing your confirmation, nor can we accept responsibility for inaccurate information that you have supplied.

2. Paying for your booking

A deposit may be required when you make your booking and we will ask you to provide credit or debit card details. Your card must be presented on check-in at the hotel. The balance of the booking is payable on departure from the hotel. In some instances, a non-refundable deposit or full payment may be required at the time of booking. If this is the case you will be advised during the booking process.

When booking golf or health and beauty breaks online, more than 14 days prior to arrival, please check the availability of tee times with the hotel soon after making your booking. For golf break bookings within 14 days of arrival, please contact Reservations directly on 01834 843737.

Unless stated as part of your booking, additional items such as (but not limited to) the cost of external telephone calls, meals, drinks, items from the mini-bar and travel expenses, are not included in the price of your stay. If you incur any such additional costs you must settle the sum involved prior to your departure from the hotel.

3. Price changes

Imperial Hotel reserves the right to increase or decrease the price of unsold breaks at any time. The price of your chosen break will be confirmed when your booking is made and, with the exception of any errors, we will not increase this price once it has been confirmed. We reserve the right to correct any errors in advertised and confirmed prices and will do so as soon as we become aware of an error. We will notify you of any price discrepancies relating to your booking should they arise, but we strongly advise you to check that the final price of your booking is correct before making your final confirmation.

4. Amendments to your booking

You should notify us of any amendments to your confirmed booking by telephone or in writing (by post or by email as soon as possible. Amendments are subject to availability and those made within the cancellation period (see below) may be subject to cancellation charges.

5. Cancellations

In order to avoid cancellation and/or non-arrival charges, guests should observe Imperial Hotel cancellation policy, which is up to 3.00pm, one day before you arrive (unless a different cancellation policy has been arranged through a group or special offer). This includes advance cancellation of any supplementary activities, treatments or tickets that may have been issued. Failure to cancel in advance will result in the first night’s accommodation package and supplement activities booked being charged to your credit or debit card. If you have paid a deposit, made full payment or paid for any supplements – such as tickets, rounds of golf or other leisure activities – the sum may be non-refundable. Please check at time of cancellation.

5.1. Standard Cancellation Policy: This applies to bookings which are only guaranteed by card. You can cancel up to 15.00 the day before arrival without incurring any additional charge after which a 100% cancellation fee is applied.  Deposits are non-refundable if cancelled at any time.

5.2. Advanced Allocation & Deposit Cancellation Policy: A £20.00 per person non-refundable deposit is taken at the time of booking to hold the booking. Full pre-payment for the bedroom holding is then required no later than 35 days before your arrival (non-refundable). Failure to pay the full amount on the room holding will result in bedroom release and a non-refundable deposit kept. Any non-arrivals will be charged in full. 

5.3. Advanced Purchase Policy; A non-refundable pre-payment to the full value of your special offer package is applied in advance. Your booking is unable to be refunded, amended or transferred.

5.4. Business Cancellation Policy; If you have a prior agreement with a corporate account for bill back procedure a deposit is not required. You can cancel up to 15.00 the day before arrival without incurring any additional charge after which a 100% cancellation fee on the whole amount of the booking is applied unless an alternative cancellation policy has been agreed as part of your corporate booking policy with Imperial Hotel. Please note the LNR/business cancellation policy is for single-room holding only. If a block of rooms is held, the group terms and conditions/cancellation policy will be implemented.

6. Cancellations and changes made by Imperial Hotel

In the unlikely event that a hotel is unable to accommodate a confirmed reservation it may be necessary to offer an alternative of an equal or a superior standard. If at any time we need to make changes that will significantly affect your stay or we need to cancel your stay, we will tell you as soon as possible, offering a suitable alternative or a refund. This does not apply to minor changes or events during your stay, resulting from unusual or unforeseeable circumstances beyond our control.

We cannot be held responsible for cancelling your booking as a result of your failure to comply with any requirement of our Booking Terms & Conditions, and we cannot be held liable for any expenses, costs or losses incurred by you as a result of any change or cancellation.

If a guest or a member of your party behaves in a way that causes or is likely to cause danger, upset or distress to a third-party or to hotel or guest property, we are entitled, without prior notice, to curtail the stay and request that the person(s) concerned leave the hotel. No refunds or return travel arrangements will be made and we will not pay any expenses or costs incurred as a result of such a curtailment.

7. Additional Requests

All additional or special requests are subject to availability and we cannot guarantee the provision for special requests. Any additional requests made should be prior to your arrival at the hotel, giving reasonable advance notice.

8. Third party suppliers

Elements of your break may include services supplied by third parties (for example golf, tickets to local attractions etc). Such third-party suppliers will usually have their own set of Terms and Conditions relating to the services they provide. You should consult any third-party Terms and Conditions soon after making a booking if your break includes such items.

9. Medical conditions

If you or any member of your party has a medical problem or disability which may affect your stay, please either call Reservations or use the Enquiry Form on our website to advise us so that we can make provision for the particular needs of the person(s) concerned, or advise you if we are unable to make such provision. If details are not provided to us at the time of booking, the hotel reserves the right to cancel the booking should it be unable to make appropriate provision for a specific need or needs.

10. Circumstances beyond our control

We cannot accept responsibility for unforeseen circumstances beyond our control. These include (but are not limited to) adverse weather conditions, fire, riot, war, terrorist activity (or threat of such activity), industrial dispute, natural disaster, or injuries and death of an individual(s) through accidental circumstances unconnected with the hotel.

By making a booking you are accepting responsibility for any damage or loss caused by yourself or a member of your party. Full payment for any such damage or loss must be paid to the hotel owner or manager on demand. If you fail to do so, you will be responsible for meeting any claims subsequently made (together with our own and the other party’s full legal costs) as a result of your actions.

11. Complaints

If you are dissatisfied with any aspect of your stay you should bring the problem or issue to the attention of the duty manager at the hotel as soon as possible so that all reasonable efforts can be made to rectify the situation. If, for any reason, the issue cannot be resolved to your satisfaction and you wish to make a complaint, you should put it in writing and send it to the Hotel Manager at: Imperial Hotel, The Paragon, Tenby SA70 7HR.

12. General Information

Accommodation: As a minimum, all bedrooms feature a private en suite bathroom, colour television, tea/coffee making facilities. A number of bedrooms feature facilities in addition to those stated above.

Breakfast & Dinner: Bed & breakfast prices include a full, traditional breakfast. Dinner, bed & breakfast prices include breakfast as outlined above and either a 3-course meal taken from the standard table d’hote (set dinner price) menu or an allowance towards the cost of a meal taken from the a la carte (individually priced dishes) menu, unless otherwise stated. Room only rates do not include any meals. Dress code and child restrictions may apply at certain times.

Checking-in: Your room(s) will normally be available by 3pm. If you wish to arrive earlier please telephone Imperial Hotel to make arrangements.

Parking: There is no onsite free parking at the hotel. There are nearby Pay & Display location. Please see

Taxes: All prices include VAT tax at the prevailing rate at the time a payment is made.

Tourist attractions: To avoid disappointment you should check the seasonal and/or daily opening times of any tourist attractions prior to travelling to the hotel or the attraction concerned.

Accuracy of information on this website: Whereas we endeavour to ensure the information contained within this website is as accurate as possible, there will inevitably be instances where information may be incorrect or out of date. It is always advisable to check specific details that may be relevant to your booking prior to making that booking. For example, information relating to regional or local attractions is intended for your general information and any changes to such attractions or facilities are beyond our control. We reserve the right to amend or remove information at any time and do not accept responsibility for keeping copies of any amended or deleted information.

13. Golf Breaks

Golf tee times: Tee times are limited. When booking golf breaks online more than 14 days prior to arrival, please check the availability of tee times with the hotel soon after making your booking. For golf bookings within 14 days of arrival, please call Reservations. Golf courses and tee times are subject to availability and weather conditions. We cannot be held responsible if you fail to book tee times or if tee time reservations are lost, missed or cancelled due to adverse weather or course closure.

Golf course dress code: Golf clubs/courses have the right to refuse the use of golfing facilities to any person(s) not meeting the appropriate dress code required.

Golf handicap: Handicap courses have the right to refuse access if players are not able to provide a valid certificate as proof of handicap.

Golf course rules: If in doubt, you are advised to check the rules of your chosen golf course soon after booking.

14. Pets

Pets: Dogs are accepted at the discretion of the hotel but, with the exception of guide dogs, are charged at a daily rate of £20.00 per room per night. Please inform Imperial Hotel prior to arrival if you intend to bring a pet. With the exception of guide dogs, dogs/pets are not allowed in the dining areas. Dogs, length of stay allowed, up to 7 days, further stays by prior agreement. If you require a local vet call 01834 842278 Tenby Vets Clinic.

15. Insurance

It is your responsibility to ensure that any insurance cover you have provides adequate cover for your needs and for the duration of your stay.

16. Usernames and Passwords

This site may provide you with the ability to use usernames, passwords, or other codes or devices to gain access to restricted areas. The content contained in such areas is confidential to Imperial Hotel, and is provided to you for your own specified personal or corporate use. We reserve the right to withdraw the use of such access codes at any time should we feel that their use is being abused or is likely to be detrimental to our business in any way.

17. Our liability to you

We accept liability for, and totally restricted to, services booked via the Imperial Hotel website in accordance with the Booking Terms & Conditions current at the time of booking. We cannot accept any other form of liability.

18. Third party websites and viruses

Imperial Hotel cannot be held responsible for the accuracy, content, or availability of information about our hotels or our organisation that may be found on third-party websites. Neither are we responsible for the content or privacy policies of any third-party websites that have links to or from the Imperial Hotel website.

Attempts to interfere with the operation of our website, by whatever means, or any attempt to place an unreasonable or disproportionate load on our website or server infrastructure is prohibited.

In the event of our website failing to operate, either in whole or in part, due to infections by computer viruses, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond reasonable control, we reserve the right in our sole and absolute discretion to prohibit usage of our site and to cancel, terminate, modify or suspend the site.

19. Copyright (c) Imperial Hotel. All rights reserved.

All copyright and other intellectual property rights in all text, images, sounds and other materials on this site is the property of Imperial Hotel and its affiliated companies. No reproduction of any part of this site may be sold or distributed for commercial gain or modified or incorporated into any other work, publication or site.

All names, logos, trademarks, service marks, trade dress and trade names are proprietary to Imperial Hotel and may not be used by anyone for any purpose without our prior express written consent. Framing or utilized framing techniques of the above or other proprietary information is also prohibited without written consent. We consider our trademarks to be valuable assets, and take infringement of them seriously.

It is illegal to use any robot, spider or other automatic device, or manual process to monitor or copy the Site or the contents or information without our prior express written consent. The use of any such material on any other Web, Internet, intranet, extranet or other site or computer environment is strictly prohibited.

Information on our site is intended for your reference only. If you have any specific queries you should contact Imperial Hotel direct.

Imperial Hotel nor any party involved in creating, producing or delivering this site shall be liable for any damages arising out of any access to, use of, or inability to use this site.

Copyright (c) 2024 Imperial Hotel. All rights reserved

Updated 1st June 2024