Feel the Hwyl in Tenby
Stay at the Newly Renovated Imperial Hotel This Spring
As Wales celebrates 2025 as the Year of Croeso (Year of Welcome)[i], there’s no better time to experience its warmth, charm, and culture with a stay in Tenby. Nestled on the stunning Pembrokeshire coast, the newly refurbished Imperial Hotel is moving towards its reopening and is ready to welcome guests with open arms, offering a luxurious stay with panoramic views of South Beach.
Visit Wales’ “Feel the Hwyl” campaign highlights domestic tourism, with Tenby featured as one of the destinations. With Ireland’s craic and Scotland’s cèilidh, Wales’ hwyl captures a unique spirit of fun, adventure, and connection.
Under the new ownership of the Crest Hotels Group, the Imperial Hotel recently unveiled newly refurbished rooms inspired by the tranquil sea, just in time for the holiday season. Exceptional dining experiences are coming soon, making it a prime destination for those seeking modern elegance and rich history.
Tracy Webb, General Manager of Imperial Hotel, said: “The Year of Croeso is the perfect opportunity to discover Wales’ beauty and hospitality, and we’re thrilled to be part of that journey. Tenby is a gem, and we’re proud to offer a stay that combines comfort, luxury, and historic charm.”
With a rise in UK staycations, more travellers are opting for extended breaks. In 2025, 28% of consumers plan longer UK holidays, and 33% seek weekend getaways[ii]. Tenby provides the perfect blend of relaxation and adventure without the hassle of international travel.
The Imperial Hotel: A Family-Friendly, Dog-Friendly Destination
The Imperial Hotel is setting the bar high with its ongoing renovations. Guests can expect a combination of historic charm and modern elegance, with stunningly refurbished rooms, a new restaurant and a welcoming atmosphere for families and pets alike.
“We’re excited to see so many people coming to Wales this year to embrace the hwyl,” says Webb. “Tenby is a wonderful town to visit, with so much to offer. The Imperial Hotel is the ideal base to explore everything this magical town and region has to offer, whether you’re looking for a relaxing retreat by the sea, an adventure through Wales’ rich history, or a weekend getaway with your family or dog, Tenby offers everything you need to feel the hwyl of Wales.”
Tenby offers award-winning beaches, cobbled streets, and rich history. Must-see attractions include:
- South Beach – Right on Imperial’s doorstep, offering golden sands with castle views, perfect for a relaxing day.
- Tenby’s Medieval Walls & Town – Quaint streets, boutique shops, and charming cafés.
- Tenby Castle – A historic site with stunning views from Castle Hill.
- Caldey Island – A tranquil island with an ancient monastery and scenic trails.
- Skomer Island – One of the world’s top seabird sites, located off St Brides Bay.
- Pembrokeshire Coast Path – Spectacular coastal walks with breath taking views.
- Tenby Museum & Art Gallery – Discover the town’s fascinating history and culture.
- Trefloyne Golf Course – A tranquil golfing retreat amidst lush Pembrokeshire landscapes.
Book Your Stay Today with 50% off until 30 April 2025
Make this spring unforgettable with a staycation at the Imperial Hotel, Tenby who are offering 50% off stays until 30 April 2025 for those who subscribe to the hotel’s mailing list.
[i] https://www.gov.wales/visit-wales-invites-world-feel-hwyl-2025
[ii] https://www.rsmuk.com/news/more-consumers-set-to-travel-abroad-in-2025-as-expectations-for-sunshine-saturday-mount
Featured in: New from Wales, The Western Telegraph, Travel News Desk, Welsh Business News & West Wales Newsdesk